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Cause Marketing Article
1/23
It’s Not About Spending More
It’s About Spending More Effectively
Not-For-Profit Event Attendance UP 43%, Donations Up 92%
Local Manufacturing Day Gets National Exposure - Involvement UP 500%
Grand Opening Sales UP 300% Over Prior
Casual Restaurant Sales UP 25% Over Prior
Retail Walk-in Traffic UP 400% Over Prior / Store Sales UP 15% Over Prior
Medical Practice Revenue UP 37% Above National Average
Insurance Company Sales UP 14% Over State Average
Fine Dining Restaurant Sales UP 18% - 4 Times National Average
Clothing Donations UP 1000% Over Prior
Media Coverage Worth $ 160K
Grand Opening Brings 1,000 To New Location / Media Coverage Worth $ 10K
NFP Attendance / Participation UP 75% / New Corporate Partnerships UP 300% / Media Coverage $ 5K
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