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A partnership between a nonprofit and a for-profit for mutual profit.
"Doing Well By Doing Good:" Businesses leaders and owners align their brand and support charities they believe in.
Cause Marketing is an an effective way to engage associates, build morale, connect with customers and
differentiate your firm from the competition.
Cause Marketing is not only the right thing to do . . . It's the smart thing to do:*
19% Increase in Sales
89% of customers would switch brands ~ 61% will try a new brand
42% Will spend MORE on a similar product
61% Think companies need to do a better job of explaining their Causes
55% of millennials will decide where they work based upon a company cause
Your Customers . . .
93% Want to know what Causes You Support
54% Will support your efforts if the Cause is relevant
61% Want a long-term Cause Commitment
53% Want to engage with the Cause (purchase or donation)
*Cone Cause Marketing Study
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